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Tourism marketing and management in the Caribbean

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Published by Routledge in London, New York .
Written in English

Subjects:

Places:

  • Caribbean Area.

Subjects:

  • Tourism -- Caribbean Area.

Book details:

Edition Notes

Includes bibliographical references (p. [246]-256) and indexes.

Statementedited by Dennis J. Gayle and Jonathan N. Goodrich.
ContributionsGayle, Dennis John, 1949-, Goodrich, Jonathan N.
Classifications
LC ClassificationsG155.C35 T64 1993
The Physical Object
Paginationxxvi, 270 p. :
Number of Pages270
ID Numbers
Open LibraryOL1399408M
ISBN 100415072638
LC Control Number93007086

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The Caribbean Tourism Organization in Historical Perspective Jean S. Holder Part 1: Tourism Marketing and Management 3. Tourism in the Bahamas – An Appraisal Ainsley M. O’Reilly 4. The Jamaican Tourist Industry: Domestic Economic Growth and Development Dennis J. Gayle 5.   Tourism Marketing and Management in the Caribbean by Dennis John Gayle, , available at Book Depository with free delivery worldwide. Tourism marketing and management in the Caribbean. [Dennis John Gayle; Jonathan N Goodrich;] -- The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. Tourism Marketing and Management in the Caribbean (RLE Marketing) DOI link for Tourism Marketing and Management in the Caribbean (RLE Marketing) Tourism Marketing and Management in the Caribbean (RLE Marketing) book. Edited By Dennis J. Gayle, Jonathan N. Goodrich. Edition 1st Edition. First Published eBook Published 15 September

When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. The book focuses on the challenges of tourism marketing and management in the Caribbean, the largest regional tourism destination among the developing countries. Within the Caribbean, the prime objective of tourism expansion is to generate long-term growth and development. COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. This book explores the distinct nuisances and obstacles that are brought on by the tourism and travel industry within Caribbean small island developing countries. It is an overdue text focusing on this unique group of islands and will inform students and researchers.

: Caribbean Tourism Product Development, Marketing and Entrepreneurship: The Ultimate CAPE© Tourism Unit 2 Reader (The Fundamental of Caribbean Tourism) (Volume 2) (): Titus-Maxwell, Mrs Jody Racquel: Books2/5(1).   The travel and tourism industry is one of the world's largest industries and is a significant growth area in the developing countries of the Caribbean. The Bahamas, Costa Rica, Mexico, Barbados and Jamaica have become major players in the tourism industry. The growth rate while welcome in economic terms has also brought associated problems. The Caribbean is one of the premier tourist destinations in the world. Changes in travel patterns, markets and traveller motivations have brought about considerable growth and dramatic change to the region's tourism sector. This book brings together a high calibre team of international researchers to provide an up-to-date assessment of the scope of tourism and the nature of tourism development. •Marketing and Communications Caribbean Tourism Organization. Caribbean Tourism Organization Mission Statement To provide to and through its members the services and information necessary for the Management Director of Human Resources CTO Chapter System Executive Council.